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MSC Capstone

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I designed this collection to examine the speechwriter's profession and to demonstrate occupational competency. Below, you'll find examples of press releases, executive speeches, interviews with both of President Obama's Chief Speechwriters, and more.

Interview: Jon Favreau

Chief Speechwriter to President Barack Obama, co-founder of Crooked Media, overall delight

An Op-ed

"The Intersection Between Stage Actors and C-Suite Executives"

Case Study #1

"WasteNot Compost"

WasteNot Compost is a local Chicago company, offering home compost services. This case examines the logistics of debuting new accessibility practices for blind/low-vision and mobility impaired customers.
 

Interview: Cody Keenan

Chief Speechwriter to President Barack Obama, partner at Fenway Strategies, overall b*d*ss 

Research Summary

"The Speechwriter's Best Practices"

Caste Study #2

"McDonald's"

This case examines internal discussions for major corporation, McDonald's, after the FDA's debut of new environmental regulations. The featured communication demonstrates the company's willingness to support combating the climate crisis. 

Academic Portfolio

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Select essays and projects from the duration of Northwestern University's MSC program.

Policy Change Memo

"Abolishing the Electoral College"
Course: Public Persuasion 

Blog Post

"The Difference Between Differentiation and Manipulation"

Course: Crisis Communication

Persuasive Speech

"Leslie Knope & The Importance of Hope"
Course: Public Persuasion 

Crisis Communication Plan (Group Presentation)

Company: 3D Systems
Course: Crisis Communication

Regulatory Law 

"The Potential Costs and Opportunities of an ADA Compliant Website"
Course: Current Issues in Law, Technology and Strategy

Envisioning Leadership

"Walking an Unknown Path"
Course: Leadership: Maximizing Self and Others

Acknowledgements 

Thank you, truly, to every single person who made time to support this Capstone. This collection wouldn't exist without my community.

Special thanks to: 

Terri Reuter, John Levi, Becky Fertig Cohen, Jessica Wechter, Jon Favreau, Cody Keenan, Dan Schwerin, Kathryn Fanlund, Rachel Hampton, Diane Carniello, Bob Rowley, Jason DeSanto, Dr. Michelle Buck, Dr. Leslie DeChurch, Dr. Noshir Contractor, Rick Morris, Dr. Michael Roloff, Dr. Olga Kamunchek, Dr. Amy Hauenstein, Dr. Anne Marie Adams, Destin Royer, Elizabeth Kole, Faiz Razi, & Pat Messina. 

Most of all, thanks to Mom, Natalie, and Bunny. There is no "me" without you.

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